A new Gym with all modern amenities and machines and was a dream child of passionate Mr Faiz , who is son of noted trainer in Calicut district ,Mr Faizal alias Faizal Master. Faiz conceived the Gym , indeed , from his childhood.His proximity to the industry helped him to vision such  a marvellous Gym in Edavannapara, Calicut 

Faiz strongly believed in people who has the same passion like his and wanted a strong knit community build through his Gym . He was convinced that ,  a close knit community can work wonders and contribute to the social , cultural and health fabric of their small town in Calicut . 

How to transform members into community ? All the paying members are an ideal candidate for becoming a community member ? Or a regular member falls into this category ? When he started he was really confused about how he will identify the right person . 

“I finally came up with a strategy that, those who are regular are the ideal bet . So i started tracking the presence of every member in the gym and started categorizing members based on their attendance ” . Later it became tedious when the members started increasing . He had to rely on his intuitions . 

At this time , he turned to EazyGym and found that EazyGym was user friendly . ” What really attracted is the user friendliness . There is no un wanted button or items , even a text in it , which made it easy and simple ” The members were categorized automatically ,and there is no need of any input from Gym owner . 

As he got his members categorized , he started  sending different  messages to different category members . The communication was carefully curated based on their attendance . 

This resulted in  2X  fees growth as irregular members , with relevant messages became more regular and regular members were nurtured to loyal customers . The revenue also increased and he is more close to his goal than before . And the journey still continues