Arogya Gym - Payyannoor
Arogya Gym was started a decade back by Mr Sarath Nambiar in Payyannnor.It became one of the most reputed Gyms in Payyannoor with hundreds of regular Members .
Sarath was highly regarded and enjoyed good rapport with his members. The membership grew from time to time and reached a point where he was quite occupied with the clerical and management aspects of the Gym. He took all those by his own and fell into the firefighting trap that could happen to any business . He slowly realized the decline in Memberships and low retention rates as his core strength was his personal attention and rapport with most of members .
” I had to take a call between myself as a trainer who knows what my members want or as a administrator of a Gym “. This realization point helped Sarath to rely on technology and use a system that could perform almost like a disciplined manager who take care of administrative work like fee collection and all without fail .
“Eazy Gym took away the burden of fee collection and timely preparing of reports . And i Could focus more on personalized services. This change in approach made a big difference
There was big turn around in Retention rates and also in WOM referrals . There was 3 X increase in WOM referrals and hence 3 X times growth in revenue . The retention rates also went back to 80% from 40 %